Triball pairs a purpose-built survey platform with expert consulting — tuned to your club's own members and amenities, not generic software. So you know exactly where to act, not just how you scored.
Off-the-shelf survey tools hand every club the same template and the same dashboard. Triball starts from your members, your amenities and your data — so every insight reflects how your club actually runs.
Triball brings both together. We connect to the systems your club already runs — point of sale, tee-time management and the pro shop — and combine that behavioural data with survey results for a complete understanding of your membership.
Stated experience and real behaviour, combined — so tribes, benchmarks and recommendations reflect the whole picture, not just a survey.
Triball's AI reads every member's behavioural, attitudinal and demographic signals and groups them into distinct tribes — each with its own motivations, risks and the actions most likely to keep them. It's how a General Manager stops guessing and starts targeting.
Each tribe comes with its own size, motivations and the actions most likely to keep them. Here are four from a live 383-member analysis — tap through to the full breakdown for demographics, evidence and recommendations.
A tribe like the Disenchanted Critics surfaces your highest-risk members — with the specific grievances driving them away, ready to act on.
Coaching packages land with Game Improvers; competition calendars matter to Aspiring Competitors. One message never fits all tribes.
Loyalists are your strongest ambassadors. Knowing who they are lets you recognise them and recruit them into new-member integration.
Generic survey tools stop at a score. Triball carries you from a member's first response to a board-ready decision — and back again next season.
Member and guest surveys designed for club life — sent at the right moments, with strong response rates.
Sentiment broken down by amenity — course, F&B, pro shop — so you see where satisfaction is really won or lost.
The Triball Index shows how you compare to similar clubs, turning raw numbers into context that committees trust.
A consulting-led roadmap tells you what to do next — prioritised by impact on member retention.
Not "what's our score?" but "where do we spend the next £20,000, and what will it do for retention?"
Go beyond a single NPS figure. See granular sentiment across course maintenance, dining, events and the pro shop — and track it season over season.
A proprietary benchmark that places your club against comparable members' clubs, so improvement targets are grounded in evidence, not opinion.
Export a clean, committee-friendly report that frames the data as a decision — the business case writes itself for your next meeting.
Our advisors translate the data into a prioritised roadmap — the part incumbents leave to you. This is where ROI is made real.
Modern, fast and clear. Managers get answers without a data analyst, and members get surveys that don't feel like a chore.
Every view is framed around the metric that matters to a club's finances: keeping the members you've worked hard to attract.
Amenity analytics show exactly where you stand. The roadmap tells you what to do next — prioritised by impact on member retention.
Every facility scored and plotted — from the driving range to the clubhouse restaurant — so you see exactly which amenities lift or drag member sentiment.
A ranked action list with impact, effort and projected NPS uplift — plus a member-facing summary you can lift straight into a "You Said, We Did" update.
Specialist tools benchmark. Generic tools are cheap. Triball is the only option that benchmarks and tells you what to do about it.
| Capability | Triball | Specialist incumbents | Generic survey tools |
|---|---|---|---|
| Member & guest surveys | ● | ● | ● |
| Amenity-level sentiment analysis | ● | limited | — |
| Sector benchmarking | ● | ● | — |
| Integrated strategic consulting | ● | — | — |
| Modern, fast interface | ● | dated | ● |
| Retention-focused roadmap | ● | — | — |
Slide in your numbers. Better retention plus a small lift in what members spend at the club typically dwarfs the annual cost of getting the insight right.
We know the Club Manager builds the case and the committee gives the nod. Triball gives both the evidence they need.
Owned and run on behalf of members, where retention and experience are everything and decisions are relationship-led.
Owned and operated as a commercial business, with more centralised, faster decision-making.
Book a 30-minute walkthrough. We'll show you the platform, the Triball Index, and exactly how the consulting turns a survey into a season plan.